HELPING THE OTHERS REALIZE THE ADVANTAGES OF JOSEPH PLAZO TEDTALKS

In 1954, having difficulties Prince Castle salesman Ray Kroc travels to San Bernardino, CA to meet Dick and Mac McDonald at their eponymous cafe after the brothers obtain 8 of his milkshake devices. Kroc lauds the brothers' achievements in excess of dinner, where Mac and Dick reveal the restaurant's origins and results subsequent an entire redesign